About
OUR WORK
At Life by Design, LLC, we specialize in personal and professional development through coaching, training, and mental conditioning. Led by Lisa, a seasoned expert with over 26 years in human performance and transformation, we offer tailored solutions for individuals and organizations seeking growth and success.
From mental fitness coaching to neural reprogramming, Lisa’s award-winning approach integrates proven techniques like Positive Intelligence, NLP, and hypnotherapy. Recognized for excellence by readers and industry leaders, we are committed to helping clients achieve lasting change and unlock their true potential.
OUR VALUES
At Life by Design, LLC, our core values guide everything we do:
- Empowerment: We believe in equipping individuals with the tools to realize their potential and create meaningful change.
- Excellence: We are committed to delivering high-quality coaching and training rooted in proven methodologies and continuous learning.
- Integrity: Honesty, trust, and respect form the foundation of our relationships with clients and partners.
- Growth: We champion lifelong learning and personal development as the keys to success and fulfillment.
- Service: Our mission is to serve others by inspiring positive transformation in both personal and professional spheres.
OUR UNIQUE POSITIONING AND VALUE
WHO WE WORK BEST WITH
At Life by Design, LLC, we thrive when working with individuals and organizations who are ready to embrace transformation and invest in their growth. Our ideal clients include:
- Ambitious Professionals: Those seeking to enhance their career success, mental fitness, and personal development.
- Entrepreneurs and Business Leaders: Visionaries looking to align their mindset and strategies for greater organizational impact.
- Organizations: Teams and companies eager to improve performance, collaboration, and employee well-being through tailored coaching and training.
- Motivated Individuals: People committed to breaking through limitations, building confidence, and achieving their full potential.
- Event Planners and Leaders: Those seeking an experienced speaker or trainer to inspire and empower their audiences with actionable strategies.
If you are ready to take the next step toward personal or professional success, we’re here to help you design the life you truly deserve.
OUR HISTORY
Life by Design, LLC was founded in 1998 by Lisa, a passionate advocate for personal and professional transformation. Starting as a part-time endeavor, the business grew into a full-time practice in 2006, driven by Lisa’s dedication to helping individuals and organizations unlock their potential.
Over the years, Life by Design, LLC has evolved to incorporate innovative techniques such as Positive Intelligence, NLP, hypnotherapy, and neural reprogramming. In 2016, Lisa rebranded the business as “The Coaching Center for Mind Training and Success,” reflecting its expanded offerings in mental fitness, habit transformation, and corporate training.
Our commitment to excellence and empowerment has been recognized with numerous awards, including 10 consecutive wins in the Virginian Pilot’s Best of Virginia Beach reader’s choice contest and three “Best of Business” honors from COVA Magazine.
Today, with over 26 years of expertise and a proven track record of success, we continue to inspire individuals and organizations to achieve their goals and realize their true potential.
CEO, Head Coach and Trainer: Lisa Michelle Smith, CPQC,MHt, NLP, CC, EFT-1
Lisa holds a Bachelor of Arts degree in Marketing and Communications from Westfield State University. She is a Certified Positive Intelligence Coach, Certified Professional Coach, Certified Master Hypnotherapist, and Certified as an EFT Level 1 and NLP Practitioner. Lisa is an Accomplished Toastmaster through Toastmasters International and paid public speaker and trainer. Additionally, she has earned the designation of a PRIME Trainer through the Junior Chamber of Commerce (“Jaycees”), a 10th-Degree Jaycee, Life Member of the Virginia Junior Chamber, and a Senator for Junior Chamber International.
Lisa invests in continuous professional, self-improvement, neuro-science, and business-building training, and has trained with well-known success experts such as Jack Canfield and Tony Robbins. For nearly 8 years, Lisa was employed as a HypnoNutrition Coach and trainer with the locally-based national hypnosis franchise, Positive Changes Hypnosis Centers. For 26 years she has been professionally trained and active in the field of human performance coaching and transformation.
Lisa has owned and operated a personal & professional development business, Life by Design, LLC, since 1998, taking it to a full-time practice in 2006. Her company has won awards in numerous categories for the Virginian Pilot’s Best of Virginia Beach reader’s choice contest for 10 years and 3-time COVA Magazine “Best of Business” Winner. In 2016, Lisa launched a re-brand dba of her business as “The Coaching Center for Mind Training and Success,” to encompass her varied offerings in personal and corporate coaching and training for neural reprogramming to change habits and improve mental fitness.
Lisa has produced numerous hypnosis and mental conditioning audio CDs and co-authored 3 books on self-improvement, including her latest and award-winning compilation release, “An Unsinkable Soul.” As a sought-after speaker on these topics and techniques, her mission is to empower others to realize their true potential to maximize their success and happiness.